Background of the Company

Whoops Wheel Fix It is the best wheel restoration company in the market. Powder coating, diamond cutting, and minor bodywork repairs are just some of the many services we offer, and they all come with a premium quality guarantee thanks to our cutting-edge equipment. Our services are designed to exceed client expectations with competitive pricing and a 100% satisfaction guarantee. During the repair process, we will make every effort to ensure that our clients experience as little downtime as possible. We provide spare wheels for selected car models, allowing our customers to remain mobile while we repair their wheels. Furthermore, we do not charge extra for removing/balancing tyres or holding vehicles at our secure Enfield facility. Our dedication to client service is evident in our versatile communication options, including direct WhatsApp conversation and an online price request form.

The Benefits and Options of Working with Wixdek

Whoops Wheel Fix It realised the importance of updating its web presence in this era when a company’s digital presence is crucial to its growth. Our goal was to create a website that reflected the same quality, professionalism, and customer service we maintained in our fundamental operations. However, our prior website lacked SEO optimisation and engaging content, hampered our online visibility and growth. After considering numerous possibilities, we chose Wixdek, a business known for its complete approach to digital transformation. They provided us with a comprehensive bundle of website development, SEO optimisation, and content creation services.

The Advantages of Collaboration

Our partnership with Wixdek has been a game changer for Whoops Wheel Fix It. With their help, we were able to create a new website that not only looks stunning but is also user-friendly. Our customers can easily navigate through our website and enjoy a seamless experience. The website now correctly portrays our service offerings, commitment to quality, and customer-first attitude. Furthermore, as a result of local SEO , our website now ranks better in search engine results, resulting in improved online visibility. Wixdek’s engaging content connects with our target demographic and represents our brand’s attitude, resulting in a greater conversion rate.

Time, Money, and other Potential Risk

We were cognizant of potential expenses, dangers, and the project timetable while embarking on a job of this magnitude. Wixdek provided us with cheap pricing, and their open approach to the costs guaranteed that there were no surprises. The primary risk we evaluated was the possibility of our online services being unavailable during the redesign process. However, because of Wixdek’s rigorous preparation and rapid implementation, the transformation was easy, with no disturbance to our online presence. The project timeline was strictly followed, with the website, SEO, and content creation activities finished on time. The process took around a few weeks, from early conversations to final implementation. This time commitment was well worth it, given the significant improvement in our online exposure and client interaction. Collaboration with Wixdek has been critical in our digital transformation journey, laying the groundwork for future online success.

Wixdek's Problem Analysis and Approach

Whoops Wheel Fix It, despite being a leading wheel restoration firm, discovered that our previous internet presence did not appropriately reflect the company’s status and level of service. The lack of efficient SEO practises and engaging content in a competitive digital landscape restricted our online presence. Furthermore, the company had difficulty communicating successfully with its customers via the internet. To address this issue, Wixdek began by thoroughly examining the existing web platform. The investigation uncovered problems with site navigation, a lack of targeted keywords, and uninspired content. After recognising the concerns, Wixdek devised an integrated method to address these issues while improving the overall client experience.

Incorporation of Effective Solutions

Wixdek used a multi-pronged strategy to transform Whoops Wheel Fix It’s web visibility. First, the website was redesigned to provide a clean, user-friendly interface that reflected the high level of services offered by Whoops Wheel Fix It. Because it was critical to emphasise the company’s competitive advantage, the website displayed its distinctive products, such as the availability of spare wheels and free tyre removal/balancing services.

Wixdek conducted a comprehensive SEO strategy at the same time. Following the identification of high-value keywords that potential consumers were using to search for similar services, these terms were seamlessly included in the website content and metadata, ensuring the site was search engine optimised. Finally, Wixdek created compelling content that informed visitors about the services, helped build trust, and demonstrated the brand’s dedication to excellence and customer happiness.

The Final Thoughts and Suggestions

Whoops Wheel Fix It and Wixdek’s collaboration has been enormously successful. User interaction on the website has increased tremendously, and the site now ranks significantly higher on search engine results pages, attracting more organic traffic. As a result, there has been a rise in consumer inquiries, online quote requests, and business growth.

The Whoops Wheel Fix It case underlines the importance of having an effective web presence in today’s corporate world. The results speak for themselves: a well-designed website, an effective SEO strategy, and high-quality content may dramatically increase online visibility and client engagement. Finally, working with a Top Rated SEO agency in London Wixdek is highly recommended for organisations looking to improve their digital footprint. Businesses can dramatically boost their online presence with comprehensive services, enhancing exposure and consumer interaction. The success of Whoops Wheel Fix It’s digital transition highlights the importance of collaboration.

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Whoops Wheel Fix It

Professional Alloy Wheel Repair Services

From Our Customers..

Absolutely cannot recommend them enough. Came to my house and fixed a dent and my alloys on the drive. Sent me photos as I was at work before taking payment. Arrived on time in the morning (people never arrive on time). All looks good as new

Alexa Fusch

This privacy policy sets out how Whoops Wheel Fix It uses and protects any information that you give Whoops Wheel Fix It when you use this website.

Whoops Wheel Fix It is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Whoops Wheel Fix It may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from June 2012.



We may collect the following information:

Contact information including email address and mobile number
Demographic information such as postcode, preferences and interests
Other information relevant to customer surveys and/or offers



We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.



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We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.



Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

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Diamond cut alloy wheels have a polished metal rim or front face. This is achieved by cutting the wheel with a tool on a lathe. Once the colour has been applied the polished area is cut. A clear coat of lacquer is then used to seal the repair and give the wheel its gloss. This can’t be achieved on site and wheels have to be removed from the car and sent off to a specialist factory, leaving the car off the road for a few days. However, we will remove the wheels and refit them for you at your home, minimising any inconvenience.

The process gives you a very reflective result as the shine in the cut metal shows through, giving a more classy and expensive look to the car. The increased reflectivity also makes the wheels more noticeable, which appeals to many owners.

This is a very popular finish for high spec cars, with some of the more upmarket brands offer diamond cut finish as an optional extra when they are new. Owners who have opted for a diamond cut will usually want to retain the car’s original looks and seek a diamond cut refurbishment. But it is possible to go for a standard finish instead if preferred. As well as being a more affordable option, reverting to a standard finish means that we can complete the job in half a day (2-3 hours typically), so the owner doesn’t lose use of the car. However for those who appreciate a diamond cut finish, little else will do.

In addition to our standard alloy wheel repairs or specialist finishes, we can also carry out repairs to bespoke paint finishes, or apply a new bespoke finish to a standard alloy wheel.

For instance, a wheel may have a standard finish in the centre, but have a chrome or metal effect on the rim. Others may have a colour stripe along the spokes, while some owners choose to have the colour of the pocket colour-coordinated with the rest of the car.

Whoops can recreate these specialist alloy wheels if they become damaged. We can also create different finishes to your original wheels which make your car look more unique and personalised to you.

A bespoke finish refers to any finish that includes more than one colour on the wheel, and creating or repairing them takes, as you’d expect, a lot more time and skill. A bespoke finish or repair cannot be carried out by our mobile service, but requires wheels to be removed and taken to a factory. The work can take up to 1 to 2 weeks, after which we will bring them back to you and refit at your home.

The cost of a bespoke wheel repair or creating a bespoke finish is between £65-150 + VAT per wheel, depending on the finishes involved and the complexity of the design – so please call us to discuss what you need so we can give you a more accurate quote.

The main reason for a car owner choosing a bespoke alloy wheel finish will usually be personal taste, and in particular the desire to create something completely original. And if you do have a strong desire to really personalise your car, this could be a cheaper option than, say, acquiring a personalised number plate which could cost thousands.

Another strong reason for a bespoke repair could simply be that you own a car which had a bespoke finish when you bought it – so will need a bespoke repair in the event of any damage.

Hyper silver and shadow chrome alloy wheel finishes each give the effect of a metal finish in the paint. To achieve this both processes require a lot more time and skill in their application compared to a standard finish. It is for this reason that these finishes are not available as part of our mobile service, but require the wheels to be taken to a factory – so it will involve losing use of the car for a few days.

The cost of a hyper silver or shadow chrome finish is the same, but the final effect is slightly different. Hyper silver produces an aluminium/metal finish, while shadow chrome produces a gun metal finish which is darker in appearance.

The wheel is prepared in the same way as a standard finish but in addition a lacquered ground coat is applied to the wheel. A special power silver (a very fine silver dust) is then carefully applied in layers to allow the gloss of the ground coat to shine through. The wheel is lacquered a second time to seal the layers of power silver which creates a ‘double gloss’. The end result is a highly reflective surface and an enhanced metallic appearance.

As you’d expect, the cost is greater than for a standard wheel finish, and will vary according to the size of the wheels and your distance to the factory – so please call us for a quote. However, we will collect your wheels and refit them afterwards at your home, for your convenience.

Some car owners may choose to refurbish their alloy wheels with a hyper silver or shadow chrome finish simply for the enhanced appearance – perhaps to stay in keeping with the looks of an already high spec car. But most owners opt for this type of finish because it’s important to restore the car to its original condition – for instance if returning a car at the end of a lease. Very often it will be cheaper to have us carry out the refurbishment than pay excess charges by the lease company.

Around 95% of new cars are sold with alloy wheels, most of them with a standard finish. And no matter how careful you are about washing and polishing, wheels are exposed to a significant level of wear and tear in normal use, simply because they are so close to the ground. Kerb damage while parking is hard to avoid, especially in urban areas, while regular motorway driving can mean high speed impact with stones, sand and grit, especially during the winter, all producing tiny scratches which dull the appearance of your alloy wheels over time.

Alloy wheels significantly improve a car’s appearance, and for higher spec makes such as Mercedes, Jaguar, BMW or other sports models, car owners are especially interested in maintaining the look of their car. Cars are better made, more reliable and have a longer lifespan than ever before and, in these eco-conscious times, many drivers are keen to enjoy and maintain the looks of the car they’ve got, rather than changing to a new car. And with standard alloy wheel refurbishment available from around £50-65 + VAT per wheel, it’s certainly a cheaper alternative to buying a new car!

Whether you have visible damage to your alloy wheels, or whether they’ve just lost their showroom shine, we can restore your alloy wheels to their former glory, using our mobile van service. Refurbishing a set of wheels to their original colour can take as little as 3-4 hours, and your wheels are fully dry and able to withstand rain or washing straightaway. For the details of how we go about refurbishing a set of standard alloy wheels, see the Whoops process.

‘Standard’ means that we apply one colour and one coat of matt or gloss lacquer to the alloy. As well as restoring the existing colour and finish to your alloy wheels, you can also choose to change the colour or finish, if you prefer. Of course, silver is by far the most popular colour choice, and for good reason, since it looks good with any colour paintwork – it’s also a safe choice if you intend to sell the car in the future – but it’s totally up to you.

Whoops Wheel Fix It work for dealerships as well as retail providing alloy wheel refurbishment and repair, car bodywork repairs and car polishing to leave your vehicle stock pristine and ready for sale. Our van is set up to cope with high volumes. We can assign a whole day to come and visit your dealership and can repair up to 16 wheels in that day. If you don’t require repairs of such volume we also provide an on the spot service, just call and we’ll endeavour to meet your needs.

Car Bodywork Repairs – contact us now on 0207 060 3666 for a quote.

Here at Whoops Wheel Fix It! we know that even the smallest of scuffs or damage to your alloy wheels can be extremely frustrating and ruin the overall look of your car. This is why we offer a full range of alloy wheel repair and refurbishment services for customers in London, Essex and Hertfordshire. Our London alloy wheel repair service is mobile, meaning that we will come to your home or work and restore your alloy wheels to showroom condition! We also offer a full range of paint and body work repairs including dent removal, paint chip repair and bumper scuff removal and are so confident of our work we offer a 12 month guarantee on undamaged repairs.

Alloy Wheel Repair London – Click here to view our alloy wheel repair menu, or contact us now for a free quote.

Here we shall look at the appeal of alloy wheels, examine the different types of alloy wheels available and show how our alloy wheel refurbishment and repair services can restore vehicles to their former beauty throughout London, Essex and Hertfordshire.



There are essentially two reasons why people choose alloy wheels: they provide better handling and appearance. Alloy wheels are formed from a mixture of aluminium and magnesium and as they are much lighter than ordinary wheels they reduce the weight of the car and improve the handling and acceleration. This is why alloy wheels are used on all sports and high performance cars. Their reduced weight also gives the added benefit of lowering fuel consumption, saving the driver money. In addition, alloys can also improve the airflow to the brake discs, making braking more efficient in more challenging driving conditions.

Appearance wise, alloys improve the look of a car and make it stand out. There are so many different types of alloy wheels to choose from smart, classic, executive styles, to extreme / street looks and the style of alloy wheels that you choose is a matter of personal taste. Whatever style you choose however, alloy wheels must be well maintained with regular alloy wheel repair and refurbishment services to keep them in top condition.



Whoops Wheel Fix It! can assist with repairs and refurbishment to most alloy wheel types including standard alloy wheels, hyper silver and shadow chrome alloys, bespoke alloy wheels and diamond cut alloys. Here we shall take a look at the different types of alloy wheels and how Whoops Wheel Fix It! can help with repairs.



Standard alloy wheels improve the look of your car but not to the same extent as some of the more expensive alloy versions. The type of alloys a car is fitted with will depend on its specification. Lower budget cars are generally fitted with smaller wheels and higher spec models – bigger wheels, which may be more intricate in design.

We can repair all types of alloy wheel – including standard alloys, hyper silver and shadow chrome alloys and diamond cut alloys with our range of alloy wheel repair and refurbishment services.

Our ‘standard finish’ applies to alloys painted a single colour with an optional top coat of either gloss or mat. It does not just apply to standard alloy wheels but can be used on all types of car models, including the higher spec models.

Whoops Wheel Fix It! are a mobile service and provide on the spot alloy wheel repairs and refurbishment to vehicles in the London area. If you choose our standard finish, we can have a set of four damaged alloys repaired and put back on your car in two to three hours.

As with all our finishes we use all the up-to-date UV technology to restore your alloy wheels back to their former glory.



Hyper silver and shadow chrome alloys have a brilliant shine and are the glossiest painted alloys you can get. Although they are not actually made of chrome, they are painted to produce a finish which looks very similar to this.

In most cases motorists take this option because the car they have bought already has the shadow chrome or hyper silver finish from the factory. If the car does come with a ‘special’ finish as standard, the majority of customers want their refurbishment to be the same. However, as this is a more expensive option, we also offer a standard finish which must be applied to all the wheels to get them to match. The results are just as effective, but it does mean the brilliant metallic shine is lost.

For hyper silver and shadow chrome alloys, the repair process is done in much the same way as a standard finish but a lacquered ground coat is also applied to the wheel. Fine layers of special powdered silver are dusted on top of this to ensure the glossy ground coat shines through. A second layer of lacquer is applied to achieve the brightest results and also to increase the wheel’s metallic appearance.

As this is a specialised process, it takes time to achieve these results. This means you will have to send your car away to the factory for a few days.



Bespoke alloys are alloys painted to one or more colours of your choice. There are many different custom made designs such as painting the pockets of the wheel to work with the colour of your car or a chrome effect rim.

Whoops Wheel Fix It! can re-create these designs, or make your alloys even more personal to you and create an entirely unique finish.

There are hundreds of different bespoke designs and colours to choose from or we can simply restore your wheels back to their original condition. We can achieve these results for you using our mobile alloy wheel and repair service, depending on whether the option you choose fits the limitations of our vans.



Diamond cut alloys are created by machining the painted wheel on a lathe. Lacquer is then applied to stop corrosion resulting in a shiny, glossy finish. Machining the wheel in this way produces a highly reflective surface as the shine in the cut metal comes through.

Our experts will not be able to achieve these results on site, which may mean your car will be off the road for a number of days. But if you don’t want to wait, we can recreate this look with a metal effect paint, which can look just as good without the expense and inconvenience.

Alloy Wheel Repair London – contact us now for a free quote.

Whoops Wheel Fix It! are proud of our results and expertise and will restore your wheels to make them look as good as new.

We carry out work for all of the high end manufacturers such as Audi, Mercedes, BMW, Honda, Toyota, Land Rover, Jaguar and Aston Martin. For all alloy wheel repairs London contact us now on 0207 0603666.